The Cult of Elon

THE CULT OF ELON follows the story behind Elon Musk's relentless pursuit to build Tesla and the aftermath in the years that followed. And by acquiring Twitter, the platform that propelled him and his companies to prominence, Musk has taken singular control of the modern-day public square. The ultimate influencer, Elon Musk's story speaks to the questions at the heart of human progress: what is required to change the world and what effect that has on the individual trying to achieve the impossible. Through interviews with journalists, industry experts and Musk superfans, accompanied visually by extensive archive and social media footage, the CULT OF ELON will track the story of Tesla's success and examine how Elon Musk became one of the most influential and controversial business leaders in history.