Lamborghini wants the Urus to become its highest-volume model and i...
Lamborghini wants the Urus to become its highest-volume model and its beachhead in China, which is clamoring for platinum-plated SUVs. It also fits the brand's rich-hipster image as well as its history as a purveyor of leather-lined tanks to the Saudi elite. It makes sense that Lamborghini brings out an SUV. It was always about extravagance, but less confined to particular segments than, say, F...
Lamborghini wants the Urus to become its highest-volume model and its beachhead in China, which is clamoring for platinum-plated SUVs. It also fits the brand's rich-hipster image as well as its history as a purveyor of leather-lined tanks to the Saudi elite. It makes sense that Lamborghini brings out an SUV. It was always about extravagance, but less confined to particular segments than, say, Ferrari.