BMW hopes the 2-series Active Tourer will help the brand reach a ne...
BMW hopes the 2-series Active Tourer will help the brand reach a new set of buyers: young families who need space and practicality. (There’s also a significant market for BMW owners who need a roomy second car to complement the executive sedan in their garage.) Company insiders believe that front-drive models will comprise up to half of BMW's sales within a decade. But there’s more than market ...
BMW hopes the 2-series Active Tourer will help the brand reach a new set of buyers: young families who need space and practicality. (There’s also a significant market for BMW owners who need a roomy second car to complement the executive sedan in their garage.) Company insiders believe that front-drive models will comprise up to half of BMW's sales within a decade. But there’s more than market share at stake, as a front-wheel-drive Bimmer could tarnish all that the brand stands for. Driving dynamics must be superb, or BMW will be accused of selling its soul in the name of chasing volume.